Snug is a conceptual brand designed to enhance the flying experience by reducing stress and creating a sense of escape. Built around the idea of air travel as a sanctuary, Snug focuses on supporting both the mental and physical well-being of passengers. The brand experience was developed through thoughtful research into traveler behavior and comfort, Every interaction is designed to feel calm, intuitive, and reassuring. Snug extends beyond visual design, considering the full user experience to create a cohesive, restorative travel environment.